Latest figures confirm that in the run up to the eighth National Honey Week (13 – 19 February 2006), honey sales through major grocery retailers have increased by over 11% in volume to 13, 995 tonnes in the 12 months to December 2005(1). 

The Honey Association – the generic body representing major UK honey packers and importers – advises that a major factor behind this continued growth is the increase in popularity of honey in squeezable bottles. 

Latest figures for all honeys sold in squeezable format reveal sales through UK grocery retailers have increased from £8.801m to £11.391m, an increase of 29%. In terms of volume, the increase equates to a raise from 1768 tonnes to 2332 tonnes, an increase of 31.9%(1). 

Demographic analysis between 1997 and 2005(2) reveals that it is younger honey consumers (16-34rys) who are the driving force behind the growth of the squeezable market. And in terms of life stage it is ‘Pre’ and ‘New’ families who are most likely to be squeezable honey buyers. 

Honey Association Chairman, Brian Butcher, says, “Squeezable honeys are ideal for all consumers, young and old alike. Essentially they remove one of the only perceivable disadvantages of honey, its stickiness. The squeezies appeal to the young, and older consumers also benefit from the increased ease of use, as they don’t have to struggle with awkward jars.” 

Honey’s popularity among health-conscious consumers has further helped grow the market and boost sales. It is well known for being a natural treatment for burns and ulcers to a classic hangover remedy and a natural skin-friendly beauty treatment. 

According to research(3), in the 12 months to October 2005 an additional 499,000 households consumed honey. The value of the UK grocery honey market continues to show strong signs of growth; in the 12 months to December 2005 the total market has grown in value by 7.5% from £59.891m to £64.380m(1). 

National Honey Week 2006 aims to build on this loyalty and confidence and encourage existing and new consumers to try new ways of adding a little honey to their life. The week will be supported by retailers – independent and multiple – up and down the UK and used as a vehicle to boost sales via promotions and tastings. 

Further information about National Honey Week can be found on the Honey Association website, www.honeyassociation.com. 

References 
(1) AC Nielsen, 52 w/e 10 December 2005 
(2) AC Nielsen Homescan Demographic Analysis, 52 w/e 14/06/97 and 52 w/e 26/11/05 
(3) TNS Worldpanel 52 w/e October 9, 2005 

For further information about National Honey Week please contact Elle Denton or Heather Battams on 020 7255 1100 or email This email address is being protected from spambots. You need JavaScript enabled to view it. or log on to www.honeyassociation.com