In the midst of the worst flu epidemic Britain has seen for at least a decade, the Honey Association has some soothing advice for the thousands of aching sufferers: honey is one of the purest and most natural remedies around and is widely used as a complementary treatment for symptomatic relief of colds, coughs, sore throats and 'flu.

A traditional drink made from hot water, lemon juice and honey will help to soothe cold and 'flu symptoms. Adding a little eucalyptus oil or root ginger will help to ease congestion and, to help enhance sleep, try a drop of whisky in the mixture. 

For a sore throat, take honey on its own or gargle with a mixture of two tablespoons of honey, four tablespoons of cider vinegar and a pinch of salt. And for those on the mend, a daily dose of honey will help to build strength and energy. 

Whether as a sweetener in hot drinks, by the spoonful or spread on toast, honey will boost the body's supply of antioxidants - essential for protecting the body against free.. radicals. So kick start your day with this cleansing tonic: mix a spoonful or two of honey and the juice of half a lemon into a cup of hot water and drink each morning before breakfast.